Free Email Mini-course
For service providers, coaches, and creatives who want to understand their numbers, trust their strategy, and stop chasing trends that don’t serve their best-fit client.
Stop performing for attention and start building a feedback loop you can trust.
Each lesson helps you understand the story your numbers are already telling – so you can build systems that listen, learn, and grow with you.
By starting the mini-course, you agree to also receive my newsletter and occasional updates about workshops or services. Your information is never sold and you can unsubscribe anytime. See our Privacy Policy
Every marketing platform throws numbers at you – views, clicks, followers, impressions – yet none of it tells you what to do next. So, you end up producing content, following trends, and hoping something sticks.
It’s the trap nearly every small business falls into: running on busyness instead of running a business.
Hours spent posting, checking stats, or tweaking copy can feel productive – but if they’re not creating traction, they’re just motion.
When everything looks urgent, nothing feels strategic, and everything feels reactive. And you didn’t put in all this work to be a reactive business owner.
Your marketing already holds the answers you’re looking for. You just need a way to read them so you can shape things to your liking instead of chasing after algorithms and reacting trends. (No wonder you sometimes feel exhausted!)
That’s what the Metrics That Talk Back Mini-Course™ helps you do: turn your data from background noise into practical guidance you can act on.
This isn’t another tech-filled analytics tutorial or glossary download for Google Analytics terms you can just, well, “google” the answer to.
It’s a short, focused mini-course that helps you see your business through five key categories of metrics – independent of platforms – each one revealing a different part of your marketing ecosystem.
Each lesson takes about 10-15 minutes to read and apply, with a short reflection or micro-action that helps you practice what you learn. Think of it as strength training for your measurement muscles – steady progress that will compound over time as you put in the reps.
When you understand your data, you stop performing for algorithms and start designing systems that actually work for you.
This is where strategy meets stewardship – where you use your numbers to make decisions that serve your business and your best-fit clients.
No more measuring success by someone else’s benchmarks. No more guessing.
Join the Metrics That Talk Back Mini-Course™. It’s free, practical, and built for real businesses – and the real people with real lives who run them.
Learn how to translate your marketing data into direction – and finally make decisions that fit your goals, your capacity, and your clients.
By starting the mini-course, you agree to also receive my newsletter and occasional updates about workshops or services. Your information is never sold and you can unsubscribe anytime. See our Privacy Policy
I believe your marketing should work for you, not the other way around.
You shouldn’t need a degree in data science, a massive team, or a funnel “optimized” within an inch of its humanity just to figure out what’s working.
You shouldn’t feel like you’re drowning in dashboards that tell you everything except what you need to know.
You shouldn’t be guessing where your time, money, or message is going.
That’s why I created Metrics That Talk Back™ – a free mini-course that teaches the foundation you need to build a measurable marketing strategy.
It’s the groundwork for my larger Measurable Marketing Ecosystem™ framework – the system that helps you turn your marketing into something that listens, learns, and grows with you.
After years inside startups, agencies, and global nonprofits, I’ve seen what happens when the wrong metrics get all the attention – and what changes when you start tracking the right ones.
Because you’re not just here to post and pray. You’re here to lead. And I’m here to help you measure like it.
The best marketing isn’t about chasing every trend — it’s about building an ecosystem that’s strategic, measurable, and sustainable for your real capacity.
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