Frequently Asked Questions

Whether you’ve just discovered me through a search, podcast or you’ve been circling my work for a while, this space is here to help you figure out what I actually do, who it’s for, and how to know if you’re ready for it. My work sits at the intersection of marketing strategy, sustainable business systems, and measurement you’ll actually use—not just bolt on.

You’ll find answers below to the most common questions I get from curious lurkers, cautious skeptics, and ready-to-go coaching CEOs alike. Whether you’re DIY-ing your next move or considering working with me directly, start wherever feels most like you.

Where do I even start?

I know my marketing could be doing more—but I’m not sure what needs fixing. Where should I begin?

If you’re doing “all the things” but can’t tell what’s actually working, the Mini-Ecosystem Design Lab™ is often the best starting point. It’s a 1:1 session where we map your marketing ecosystem, identify leaks or dead zones, and clarify your best next move.

Want to get a better understanding of my methods or approach first? Browse the Marketing Measurement or Business Strategy sections of my blog.

What’s the difference between the Workshop, Sprint, and Strategy Call?

Great question.

The Workshop is a choose-your-own-pace foundational training that teaches you my ecosystem approach. It’s best for self-starters who want a solid, strategic starting point.
The Design Lab is a focused 1:1 strategy session where I help you diagnose and prioritize what to work on first.
The Sprint is a 90-day, done-for-you implementation where we build your measurement system together, so you walk away with working dashboards and a clear path forward.

Think of it like this:

Readiness to Learn → Readiness to Decide → Readiness to Build.

You can start at any point in that chain depending on what you need.

I'm not a "marketing/numbers person" or super tech-savvy. Can I still work with you?

Absolutely. You don’t need to speak fluent analytics to benefit from what we do together. I meet you where you are and guide you through every step—translating complex systems into decisions you actually feel confident making. If tech’s been a blocker for you in the past, you might appreciate the Marketing for Coaches blog category for accessible breakdowns.

I've tried stuff before. How are you different?

I’ve tried tools, templates, and coaching programs—but I still don’t feel clear on what’s actually working. How is your approach different?

Most programs hand you templates or generic advice without showing you how to listen to your own business. And most tools just spit out data with no strategy behind it.

My approach starts with your real questions:

“What’s actually bringing in leads or sales?”
“Where are we leaking energy, effort, or opportunity?”
“What should we stop doing—and what’s worth building on?”

In the Mini-Ecosystem Design Lab, we map out your current ecosystem and identify what’s working, what’s missing, and what’s misaligned. You walk away with immediate clarity on where to focus next—without having to overhaul everything at once.

In the Measurable Marketing Sprint, we build a measurement system designed around your business model and goals—not someone else’s funnel formula. That way, every number you track has a purpose—and every decision you make is backed by clarity, not guesswork.

I'm already tracking a bunch of stuff. What if I'm just doing it wrong?

You might not be doing it “wrong”—you might just be measuring too much without knowing what to do with that info. A strategic measurement plan filters out noise and surfaces what matters. You can read more about that in Marketing Measurement, or book the Design Lab if you want help reviewing what’s already set up.

I’ve burned out trying to follow marketing advice that didn’t fit my life. Is this different?

Yes—because I don’t believe in marketing systems that demand more from you than you actually have to give.

My work is built around sustainable ecosystems—not one-size-fits-all funnels, content churn, or tactics that treat your audience like a transaction. I don’t expect you to post 20 times a day, go viral on video, or be “on” all the time (unless that’s your thing). What I do help you build is a system that works with your capacity—not against it.

If you’ve ever felt like your marketing strategy was designed for someone else’s energy level, audience, or team size, you’re not alone. You might want to start with this post: Marketing Strategies That Align with Your Capacity

Will this work for my niche? I don't have a typical coaching business.

That’s exactly why it will work. The way I build measurement systems is custom to your business model—not a template that assumes you sell courses or run launches. If you have working offers and a desire to grow sustainably, we’ll make sure your data reflects that reality.

What do you mean by "measurable marketing"?

What is a measurable marketing ecosystem?

It’s a marketing system where:

Every effort has a purpose,
Every platform has a role,
And every result has context.

You’re no longer guessing what’s working. You’re leading with clarity—because your ecosystem listens back. If you want to go deeper into that concept, the Marketing Ecosystems and Business Strategy sections of the blog break it down.

Why does measurement matter if I already get decent results?

Because “decent” can turn into “disappointing” really fast if you can’t trace where your wins are coming from—or why a launch flopped. When you build a measurable ecosystem, you’re not just growing. You’re learning, adapting, and compounding. That’s what makes your strategy sustainable.

I thought analytics were just for big businesses. Is this really necessary at my level?

If you’re making decisions about what to post, where to show up, or how to grow, then yes—it’s necessary. Measurement isn’t just for the “advanced.” It’s what helps you make intentional choices before you hit burnout or stall out.

Behind the Strategy

What kind of clients do you work with?

I work best with coaching CEOs and thought leaders who’ve already got traction. You have offers that convert sometimes, content that resonates occasionally—but you want to know what’s actually responsible for those results.

You want to engineer repeatable, reliable results you can predict and optimize for. You’re not afraid of structure anymore. You’re hungry for it.

Can I hire you to speak or teach this to my audience?

Absolutely. If your podcast, summit, membership, or community supports coaches, consultants, or small business owners who want sustainable growth through strategic clarity, I’d love to explore what would best serve your audience. The best way to reach me is via a DM on Instagram.

Do you have any case studies or success stories?

Yes! For example, I helped Anna Runyan of Classy Career Girl increase her organic visibility by 43% in four months, leading to 50+ new coaches joining her coaching certification program. You can read more client wins on my Success Stories Page—or ask directly via DM if you’re curious about a particular type of business.