You’ve got content going out. Emails queued. Offers launched.
But when it comes time to decide what’s working… the data disappears.
“Measurable marketing” isn’t about tracking everything. It’s about tracking the right things—at the right time—so your business can grow with clarity, not chaos.
That’s what this sprint delivers. A done-for-you implementation of your marketing measurement ecosystem—built around your business, not a template.
Most marketing systems stop at how to measure traffic.
This one helps you understand where leads and purchases are actually coming from, so you can stop guessing, and start investing wisely.
The Measurable Marketing Sprint is not about launching something new. It’s about making sure everything you’ve already built is connected, measurable, and working together.
In this 90-day, done-for-you engagement, we’ll identify weak points, implement customized measurement across your ecosystem, and build a dashboard that becomes your business’s command center.
You bring your goals, your offers, and access to your tools.
I build the system that shows you what’s working—and what needs to change.
We’re not guessing, we’re mapping, tracking, and diagnosing. This is designed to build the measurement architecture your business actually needs.
By the end of this sprint, you’ll have:
No templates. No guesswork. Just marketing decisions rooted in data you can trust.
So you can stop poking around in reports—and start making confident, data-backed moves.
Everyone says to “optimize.”
But optimize what, exactly?
If you’re not measuring what matters—or worse, if you’re tracking the wrong things—every “optimization” is just a guess wrapped in a best practice.
That’s the part no one talks about.
Most business owners skip the foundational process that makes real optimization possible. You’re told to jump straight to tactics without setting up the visibility required to know what’s actually working—or why.
“How does this happen?” You might ask. It’s because the “proven systems” built for bloggers, bizfluencers, and full-time content creators whose livelihood depends on continuing to feed the social media platforms.
But you’re not trying to go viral. You’re trying to grow with intention.
You’re using content to position yourself, attract the right clients, and filter for fit.
If you don’t know what’s bringing in those right-fit people—or why they convert—you can’t optimize for more of them.
The Measurable Marketing Sprint gives you the infrastructure to change that.
So the next time someone says “optimize,” you’ll actually know what they mean—and how to do it.
And conversations get awkward when only one side is speaking.
If you’re publishing, posting, launching – but not listening – your marketing will always feel one-sided, scattered, and exhausting. It’s what happens when you’ve been working inside systems that weren’t built for your kind of business.
Most measurement advice is either so surface-level it’s useless—or so complex it makes you want to give up. But you’re not trying to game the system.
You’re trying to build one that actually works.
Measurement is what lets you listen. It’s how you build a system that helps you lead with intention, not react out of overwhelm.
It’s how you “hear” what content resonates, what paths people are actually taking, and where they’re quietly slipping away. I believe measurement is a stewardship tool, not a performance score.
When done well, measurement becomes your map—not just to visibility, but to understanding. Not just to scale, but to sustainability.
The Measurable Marketing Sprint is how we make that system real—together.
Measurement isn’t about turning yourself into a robot or checking every metric twice. It’s about building a system that helps you listen – to your marketing, to your audience, and to your capacity.
Because good strategy honors your energy.
Smart measurement protects it.
And when you have a system that tells the truth, you don’t have to push harder. You just make better decisions.
If your strategy resets every launch, or if your numbers still leave you second-guessing, it’s not a failure of effort, but a gap in your system.
It’s because no one gave you a system that gets smarter every month.
The most sustainable businesses don’t grow by shouting the loudest. They grow by listening deeper, evolving and leading with data-informed intuition.
The Measurable Marketing Sprint gives you the architecture to make your marketing measurable, responsive, and smarter with every cycle.
The problem with most funnels? They’re designed to run once, not get better over time.
That’s why they break. That’s why every launch feels like starting over.
The Measurable Marketing Ecosystem™ Framework is different.
It’s not just a teaching tool. It’s the strategic infrastructure I implement inside your business—so your marketing can evolve, not expire.
This is the system I’ve refined over a decade of work with coaches, service providers, local businesses, startups, and global nonprofits.
Inside the Sprint, I apply this framework (and the others within each step) to build out your full measurement foundation—so your data doesn’t just tell you what happened, it tells you what to do next.
Most people start in the wrong place and then wonder why nothing sticks.
They optimize what they can see: clicks, traffic, maybe conversions, but without the full picture of how leads actually move through your ecosystem, every improvement is a guess disguised as a growth tactic.
What you’re missing is the full picture: How are people actually moving through your ecosystem?
Inside your Sprint, I use this behavior-based model to map and measure how people move through your ecosystem—so we’re not just tracking what happened… we’re understanding why it happened.
That’s where the ACT Framework works:
This model helps me design and implement a measurement system that reflects the actual ways your audience engages across your marketing ecosystem—not the forced or imagined pathways built into template funnels.
And ACT is just one part of the system.
It’s one of the many frameworks I use to custom-build a measurement strategy that evolves with your business.
Because the goal isn’t just to know how your last $1,000 in ad spend performed.
It’s to make sure your next $1,000—whether it’s spent on ads, a contractor, or a new launch—is backed by real insight.
Most of my clients spend far more on guessing than it would cost to build the system that stops the guesswork.
The Measurable Marketing Sprint helps you reallocate money and attention so that every future investment is grounded in what’s actually working for your ecosystem.
This isn’t just a framework I teach. It’s the system I’ve used—hands-on—to build out high-impact measurement strategies from local businesses and online educators to a global nonprofit with dozens of sub-brands and millions of monthly viewers.
From Classy Career Girl to a natural skincare brand, from a US-based print shop to an international nonprofit’s global media ecosystem – this framework works because it adapts to your business, your audience, your goals, and your tech stack.
The through-line? Scattered systems. Siloed data. Marketing strategies that felt reactive instead of intentional.
That’s why this cycle exists. To give you a structure that cuts through the chaos—so you can track, refine, and grow with confidence.
And inside the Sprint, I don’t just teach it, I build it for you.
I believe your marketing should work for you, not require you to work harder to understand it.
You shouldn’t need a degree in data science, a massive team, or a funnel “optimized” within an inch of its humanity just to figure out what’s working.
You shouldn’t feel like you’re drowning in dashboards that look impressive but never answer your real questions.
You shouldn’t be guessing where your time, money, or message is going.
I created the Measurable Marketing Ecosystem™ because I’ve lived that chaos – from inside startups, agencies, global nonprofits, and even my own business. I’ve seen what happens when smart CEOs pour their energy into strategies that don’t have a feedback loop.
And I’ve seen what changes when they do.
It’s the system I build for my clients—one that’s helped coaches like Classy Career Girl make confident and strategic pivots with confidence.
It’s supported a natural product ecommerce brand as they scaled.
It rebuilt the measurement strategy and system for an international media nonprofit that needed a standardized system that worked for all of its sub-brands and the executive board so that it could make the most impact with its donor dollars.
My background is in anthropology and linguistics, not data science or engineering—which means I don’t build systems to impress other analysts. I build them to empower business owners.
No jargon intimidation. No gatekeeping buzzwords. No manipulation disguised as marketing.
Just systems that give you clarity, so you can lead without guesswork.
Because I believe your business deserves to grow sustainably.
Your clients deserve more than manipulation disguised as marketing strategy.
And you deserve to know, without a doubt, what’s working – and what’s not.
You’re not just here to post and pray.
You’re here to lead.
And I’m here to help you measure like it.
We figure out what’s working, what’s broken, and where your blind spots are.
We build your dashboard and start using it to spot real opportunities.
We use your data to grow smart—not guess harder.
This isn’t just tracking. It’s clarity, strategy, and measurable momentum—built for how you do business.
If you’ve been spending $1,000/month guessing at what’s working with no reliable way to diagnose when things break down, this is the system that helps every future dollar work harder.
Every testimonial here reflects a different stage of the same journey: Moving from scattered data and second-guessing to clarity, confidence, and marketing that finally makes sense.
Some of these clients joined live workshops. Some worked with me 1:1. Others—like Anna—had their entire system built for them, start to finish.
But the through-line is the same: The right system changes everything.
“I was able to identify where our gaps were for marketing and how we could optimize the tasks our team was doing so we could save time and money. I highly recommend hiring her to help you set yourself up for success in your coaching business if you are having any tech or marketing questions.”
“I got a clear picture of the next steps and how it would benefit my business to take those steps. Ashley is amazing. I specifically liked her practical explanations that were relevant to my business. There’s no fluff.”
“I admired how she could take complex information and make it easy to understand. I’m excited to finally learn what those numbers mean and – best – how to interpret the data to edit my marketing. Looking forward to better engaging my market!”
“I no longer feel intimidated by the analytics side of my business. I know that I have a basic understanding of the analytics side. I feel that Ashley is really approachable and I know I could reach out to her for more information and guidance.”
I built this Sprint for values-driven business owners who want their marketing to feel more honest, more aligned, and more strategic—not more overwhelming. If you’re at a point where clarity matters more than hustle, and sustainability matters more than speed, you might be exactly who I built this for.
This Sprint isn’t for people chasing the latest tactic. It’s for business owners building toward something sustainable.
Because the best marketing is strategic, intentional, measurable, and aligned with your capacity as a busy coaching CEO.
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