Coaching Client Success Stories

One of the best things about my mission is helping other coaches succeed in their marketing without the guesswork to get results they can rely on. Here are some of my favorite coaching client success stories and case studies. 

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Coaching Client Success Case Study

Achieving High-Quality Coaching Leads with Data-Informed Strategies

Anna Runyan is a six-figure mission-driven career and business coach. She leverages various paid and organic marketing strategies to generate leads for her coaching business and fill her programs with her ideal clients. She also runs several successful programs, including memberships and coaching certifications.

She wanted to launch her coaching certification program to train others in her proven systems and methodologies. This program was her largest ticket offer to date, and she wanted to scale her coaching style and impact by reaching the right audience who would be a good fit for her certification program.

Anna didn’t know which marketing channels were most effective for her new offer. She felt overwhelmed by the data in her old Google Analytics setup and was unsure how to navigate the transition to GA4.

Previous attempts to fix her analytics had failed; a hired consultant from a mastermind group had set up her GA incorrectly and provided no strategy or guidance on what to do with the data. This left her with a dysfunctional system and lack confidence in the data she knew she needed as a CEO.

After attending one of my live workshops, Anna hired me and I created and implemented a roadmap that was custom tailored to her coaching business’s needs:

  • Measurement Audit and Strategic Plan to get the full picture of her marketing measurement systems. 
  • Customized Google Analytics 4 installation that was properly installed and configured on her WordPress site via Google Tag Manager.
  • SEO Audit and Keyword Research to identify high-value keywords relevant to her certification program to increase her search engine presence on the topic.
  • Ongoing Tech and Content Optimization to boost SEO performance to maximize ranking positions on her past content.
  • Custom Performance Dashboard to quickly and easily track marketing performance and highlight the most effective marketing channels she was using.

 

Within four months of working with me, her search engine visibility increased by 43%, achieving multiple #1 organic rankings for strategic keywords. These improvements led to over 40 new coaches joining her certification program, significantly boosting her business and making it possible to “world school” her three daughters. With her customized marketing measurement systems in place, Anna can confidently focus her marketing efforts where they will pay off the most while freeing up her time so she can spend it with the people she cares about the most, her family.

Ashley helped Anna Runyan get more coaching leads by reaching #1 rank for keywords through her marketing measurement services.

“I was able to identify where our gaps were for marketing and how we could optimize the tasks our team was doing so we could save time and money. I highly recommend hiring her to help you set yourself up for success in your coaching business if you are having any tech or marketing questions.”

Anna Runyan, Classy Career Girl

Crystal Chantal of My Finance Spa appreciated getting actionable information on how to tag and track her marketing lead generation efforts for her business.

“I got a clear picture of the next steps and how it would benefit my business to take those steps. Ashley is amazing. I specifically liked her practical explanations that were relevant to my business. There’s no fluff.”

Crystal Chantal, My Finance Spa

Margi Reed talks about how Ashley helped her understand marketing measurement better so she knew where to focus her marketing to generate more leads for her business.

“I admired how she could take complex information and make it easy to understand. I’m excited to finally learn what those numbers mean and – best – how to interpret the data to edit my marketing. Looking forward to better engaging my market!”

Margi Reed

Annie B no longer feels intimidated by marketing data, thanks to Ashley Clayton's help.

“I no longer feel intimidated by the analytics side of my business. I know that I have a basic understanding of the analytics side. I feel that Ashley is really approachable and I know I could reach out to her for more information and guidance.”

Annie B

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