mini-Ecosystem
Design Lab™:
A Structured Strategy Session that meets you where you are

One focused session. One clear outcome.

Choose your track and let’s go!

A 60-minute 1:1 working session for coaches and creative CEOs to help you map, measure, or make decisions based on what’s actually happening inside your business.

Bring your data, dashboard, funnel, or big question you need to answer in your business.

I’ll bring the frameworks, the screen share, and the clarity tools to help you finally see what’s working and what to do next.

Let's get something straight:

It’s not about doing more.
It’s about knowing what matters.

You’re not broken. Your business isn’t behind.

You’ve just been building inside systems that never gave you feedback—only instructions.

That changes here.

Because what if your next breakthrough isn’t in a new strategy?
But in finally understanding the one you already have?

It’s not that you don’t care about strategy—you do. It’s gotten you this far.

It’s that no one ever showed you how to see your marketing efforts like a cohesive ecosystem—one that can be diagnosed, measured, and adjusted with purpose so you and it actually thrives.

You’ve followed the templates, the swipe files, the “proven” systems that told you to post more, launch harder, and just trust the process.

But when something didn’t work, no one showed you how to check the system for why.

So you’re left guessing—tweaking your funnels, rewriting your emails, and switching tools or offers—all without knowing what’s actually broken and needs your focus.

Now, you’re asking:

“What’s not working here, and how do I fix it without burning it all down?”

This session is where we unpack that question together—without the hype, without pressure, and without pretending your business fits into a formula.

Just real strategy, expert eyes, and a focused hour dedicated to helping you make sense of what’s really going on inside your ecosystem.

Choose the Best Path for You

Track 1 - Journey Mapping

Map your brand’s key customer journey and see your ecosystem clearly for the first time.
Best for coaches with multiple offers, opt-ins, or content hubs who want to build visibility into how it all connects.

This session helps you zoom out and understand the core path your best-fit clients take—from first touchpoint to conversion—so you can stop operating in silos and start building toward aligned, strategic growth.

You bring: any diagrams, flows, funnels, offers, email sequences, or entry points you already have

Together we’ll uncover:

Where your ecosystem is working (and where it’s disjointed)
What journey stages are missing or misaligned
How each piece fits together—and what to prioritize next

Track 2 - Insight Translator

Start where you are—even if your data feels messy, partial, or imperfect.
Best for coaching CEOs who want over-the-shoulder help making sense of their own data, without needing to be “data people” first.

You don’t need perfect dashboards to make smart decisions. You need to understand what your data is already trying to tell you.

In this session, we’ll make sense of the numbers you do have—so you can stop guessing, start seeing patterns, and move forward with clarity (not confusion).

You bring: 1–2 dashboards, exports, or reports—GA4, email, social, sales, blog, or even a spreadsheet.

Together we’ll unpack:

What insights are already hiding in plain sight
Where you can define simple, relevant benchmarks for your business, not broad industry standards.
Which signals to track next—without getting overwhelmed

Track 3 - Ecosystem IQ Review

Uncover your current measurement maturity—and know exactly where to grow next.
Best for coaching CEOs ready to grow with insight, not guesswork.

Using my Marketing Measurement Maturity Framework™, we’ll audit the strength and clarity of your current systems—so you can stop winging it, and start making smarter decisions about where to invest your time, money, and energy.

This isn’t a funnel critique, a data dump, or a tech teardown. It’s a focused session that reveals your biggest opportunities for sustainable, insight-driven growth within your current systems.

You bring: any relevant systems, notes, or tools you’re using to track performance

Together we’ll explore:

Your current stage of measurement maturity across clarity, tracking, insight, and action
The biggest gaps holding your ecosystem back
Where to focus next—and what can wait

Not sure which is right for you?

You bring: any relevant systems, notes, or tools you’re using to track performance

Together we’ll explore:

Your current stage of measurement maturity across clarity, tracking, insight, and action
The biggest gaps holding your ecosystem back
Where to focus next—and what can wait

What this session isn't

If your system needs deeper diagnostics, implementation, or setup from scratch, you may be a better fit for my 90-Day Optimization Sprint. But if you’re ready for focused clarity, strategic insight, and personalized guidance tailored to your ecosystem—this Lab is the right starting point.

Here's how it all works

This is a focused 60-minute 1:1 strategy session designed to help you see what’s really going on inside your marketing ecosystem and what to do next.

You choose the track that fits your current goal. I’ll meet you there with strategic frameworks, clarity tools, and expert eyes on your system.

What to Expect During the Call:

This isn’t a sales call or a one-size-fits-all teardown disguised as a “strategy” call. It’s a hands-on session where we’ll work through your questions, assets, or data side by side.

You’ll need to be at your computer and ready to share your screen during the call (with a stable internet connection able to supports it). That way, I can guide you through your materials without needing access to your accounts, logins, or inboxes.

This approach protects your privacy, keeps our session focused, and ensures you walk away with clear, actionable insights—without extra tech setup or back-and-forth.

Framework-Driven,
Not Tied to a Template

You won’t get vague advice or another one-size-fits-all solution.

Every session is guided by field-tested frameworks I use in my own business and with clients across different industries and niches.

These tools are designed to reveal what’s really going on—so you can map what’s working, find what’s missing, and know where to focus next.

No guesswork, guru formulas, or output expectations. Just clear, grounded strategy built around your business.

Before we meet:

As part of booking, you’ll complete a short intake form to share which track you’re choosing, what you’re bringing to the session, and any relevant tech setup details.

This helps me prep resources, frameworks, or follow-up questions ahead of time—so we can skip the catch-up and get straight to the strategy.

My goal is simple: we both do the legwork before the call, so you get the most value possible from our time together.

What you'll Walk Away With:

If you choose Journey Mapping → A clear visual of your core client journey, including where key assets or touchpoints are aligned—and where they aren’t.
If you choose Insight Translator → Specific data insights you can actually use, plus guidance on which signals to track next (and what’s safe to ignore, for now).
If you choose Ecosystem IQ Review → A snapshot of your current measurement maturity, and a prioritized list of growth opportunities to help you lead with data—not guesswork.
No matter which track you choose → You’ll leave with focused clarity, not a laundry list.

You’ll know what matters most right now—and how to stop guessing and start making decisions that are right for you (not just what some bizfluencer says you should be doing) inside your own ecosystem.

Why I Offer This Session

I’m Ashley, the architect behind the Measurable Marketing Ecosystem™ Framework.

My work is all about helping thoughtful, capacity-conscious business owners finally see what’s working—so they can make confident, aligned decisions grounded in real clarity, not guesswork.

I built this lab because strategy shouldn’t just live in someone else’s template—or stay stuck in your head as a “someday” plan.

Too many strategy calls are just sales calls in disguise. You deserve better.

This session gives you space to work on your business, not perform for it.

To map what matters, measure what’s real, and walk away knowing exactly what needs your focus next.

Whether you come in with a funnel map, a dashboard, or a single burning question, I’m here to help you unpack it—live, on screen, together.

So you can make smart decisions, move with clarity, and finally stop guessing.

Whether we work together once or go deeper later—this hour is yours. Let’s make it count.

Clarity, Confidence, and Strategic Breakthroughs

Clients book this session because they’re ready to stop guessing—and start understanding.

They want to know what’s actually working, where their energy is being wasted, and what to do next based on their ecosystem, not someone else’s roadmap.

Here’s what that clarity looks like in their words:

“I was able to identify where our gaps were for marketing and how we could optimize the tasks our team was doing so we could save time and money. I highly recommend hiring her to help you set yourself up for success in your coaching business if you are having any tech or marketing questions.”

Anna Runyan, Classy Career Girl

“I got a clear picture of the next steps and how it would benefit my business to take those steps. Ashley is amazing. I specifically liked her practical explanations that were relevant to my business. There’s no fluff.”

Crystal Chantal, My Finance Spa

“I admired how she could take complex information and make it easy to understand. I’m excited to finally learn what those numbers mean and – best – how to interpret the data to edit my marketing. Looking forward to better engaging my market!”

Margi Reed

“I no longer feel intimidated by the analytics side of my business. I know that I have a basic understanding of the analytics side. I feel that Ashley is really approachable and I know I could reach out to her for more information and guidance.”

Annie B

Let's get you scheduled

Step 1 - Choose Your Session Track

Pick the track that best fits what you need right now—Journey Mapping, Insight Translator, or Ecosystem IQ Review. You’ll make your choice during checkout.

Step 2 - Complete Your Booking

You’ll select a time that works for you via my calendar link. Payment is required at booking to reserve your session.

Step 3 - Fill out your intake form

Once you’re booked, you’ll receive a short form to share context, assets, and access details so I can prep before we meet.

Step 4 - Show Up Ready to Screen share

We’ll meet on Google Meet for 60 minutes of focused strategy. You’ll need a stable internet connection and the ability to share your screen. No logins or back-end access required.

Step 5 - Leave with clarity and next steps

By the end of our call, you’ll have a customized takeaway—whether that’s a mapped journey, actionable data insight, or a strategic measurement plan to grow from.

Your Mini-Ecosystem Design Lab™ Starts Here:

Mini-Ecosystem
Design Lab™

Time Commitment – 60 minutes

Investment – $297

This isn’t a sales call. It’s a Mini-Ecosystem Strategy Lab™.

Book a focused 60-minute 1:1 working session to get clarity on one of three key areas of your marketing ecosystem:

We’ll meet virtually and work live together with screen sharing (no logins required), and by the end, you’ll walk away with insight you can use—not a pitch, not a funnel template, and not a vague checklist.

You’ll choose your track and complete the intake form during booking so I can prep and make sure you get the most out of our time.

If you get stuck, “I don’t know right now” can be an acceptable answer. A large part of what I do is help you find the best path forward, no matter where you are in your journey.

mini-Ecosystem Design Lab™:A Structured Strategy Session that meets you where you are