If it’s not, you’re basically running your business without GPS or a compass.
Most business owners are great at talking to their audience – through posts, emails, and launches. But when it comes to listening back? That’s trickier and often feels like all you’re getting is crickets.
If your marketing isn’t giving you feedback you can actually use – if you don’t know where your best clients are coming from, which offers they’re lingering on, or which channels are actually pulling their weight (and then some) – you’re not actually leading your business. You’re reacting to it.
Have you fallen into the trap of running a busyness over a business?
This workshop helps you change that.
Live Workshop Dates – Dec 2nd and 4th both sessions are at 3pm ET/12pm PT
When your marketing is working, it’s like you can finally hear what your best-fit people are resonating with, where they’re engaging, and which of your marketing channels and systems are giving back more than they’re taking out of you, your time, and your profit margins.
When it’s not? That’s when it feels like you’re shouting into the void.
It’s not that you’re doing it wrong.
It’s that your business is missing a crucial system no one really talks about – a feedback system – a way to listen into how your marketing is talking back to you.
This isn’t another “track everything” crash course or even a “how to use google analytics 4” bootcamp.
It’s a strategic, practical training that shows you how to listen to your data without drowning in it – and, more importantly, how you actually use those insights to make confident, sustainable decisions.
You’ll learn how to:
By the end, you’ll have a system that doesn’t just collect numbers – it translates them into signals that help you move proactively and with clarity.
Most workshops hand you a workbook and a checklist and wish you the best of luck.
This one gives you a new lens.
You’ll learn the same approach I use to build measurable marketing ecosystems for six-figure coaches, international non-profit media companies, and creative service providers – systems that will grow with your business, not hold you back through needless complexity.
This is marketing measurement as the foundation of your stewardship and relationship-building with your clients through respect, not creepy surveillance practices or in the name of optimizing a funnel to shove someone through in the interest of extracting as much order value out of them as possible.
You’ll walk away understanding how to make your marketing talk to you, so you can:
You don’t need to become a data analyst.
You just need a framework that helps you listen to what’s already there.
Measurement isn’t about turning yourself into a robot or checking every metric twice. It’s about building a system that helps you listen – to your marketing, to your audience, and to your capacity.
Because good strategy honors your energy.
Smart measurement protects it.
And when you have a system that tells the truth, you don’t have to push harder. You just make better decisions.
If your strategy resets every launch, or if your numbers still leave you second-guessing, it’s not because you’ve failed.
It’s because no one gave you a system that gets smarter every month.
The most sustainable businesses aren’t the ones that shout the loudest. They’re the ones that know how to listen, evolve, and lead with intention.
In this live session, I’ll go over the Measurable Marketing Ecosystem™ framework with deeper dives into each of the five parts and how they all work together. I’ll help you get a jumpstart on the Foundations part by providing a mini-training on the ACT framework and walk you through how to score your ecosystem based on this framework.
In this live session, we’ll build on the insights from your ecosystem scoring and walk through real-world strategies to help you prioritize what comes next. The live attendees group will choose which parts of the framework we’ll go deeper on – including measurement-focused audits, strategic action planning, or examples from GA4 and Looker Studio to show how good implementation works in practice. You’ll walk away with a focused 90-day plan that’s shaped by your ecosystem – not someone else’s funnel template.
In addition to the time allowed on the live sessions for open Q&A, there will be opportunities to submit your questions if you’re not able to attend live. You’ll also be able to attend future sessions of this workshop for free so you can continue to build your skills over time.
This workshop is for service providers and coaches who want to make better marketing decisions – without drowning in data or copying another “proven” formula.
You’re a service provider, coach, consultant, or creative who’s ready to:
If you’ve ever thought, “I just need to know what’s actually working…” – this is your next right step.
This workshop is your first step into a measurable marketing ecosystem – the same foundational process I use with all of my done-for-you clients before we ever touch a dashboard, website redesign, or SEO campaign.
It’s designed for service providers who:
You don’t need perfect data to move forward.
You just need a map that makes sense of it.
After hiring me 1:1 to implement exactly what I teach inside this workshop, we identified that Anna’s source of her best high-quality leads and buyers weren’t coming from the ads she was running, but from organic search.
Knowing this enabled her to shift her investment into SEO Strategy services with me.
Within four months of this decision, her search visibility grew 43%, resulting in 60+ new certification clients and multiple #1 search rankings—all while reducing her ad dependency and freeing her to “world school” her three daughters.
Her system didn’t just get smarter. It started talking back. (But, like in the good way.)
“I was able to identify where our gaps were for marketing and how we could optimize the tasks our team was doing so we could save time and money. I highly recommend hiring her to help you set yourself up for success in your coaching business if you are having any tech or marketing questions.”
“I got a clear picture of the next steps and how it would benefit my business to take those steps. Ashley is amazing. I specifically liked her practical explanations that were relevant to my business. There’s no fluff.”
“I admired how she could take complex information and make it easy to understand. I’m excited to finally learn what those numbers mean and – best – how to interpret the data to edit my marketing. Looking forward to better engaging my market!”
“I no longer feel intimidated by the analytics side of my business. I know that I have a basic understanding of the analytics side. I feel that Ashley is really approachable and I know I could reach out to her for more information and guidance.”
I believe your marketing should work for you, not the other way around.
You shouldn’t need a degree in data science, a massive team, or a funnel “optimized” within an inch of its humanity just to figure out what’s working.
You shouldn’t feel like you’re drowning in dashboards that tell you everything except what you need to know.
You shouldn’t be guessing where your time, money, or message is going.
I created the Measurable Marketing Ecosystem™ because I’ve lived that chaos – from inside startups, agencies, and global nonprofits. I’ve seen what happens when the wrong metrics get all the attention. I’ve seen smart CEOs spiral into burnout because they didn’t have a system that could listen back.
And I’ve seen what changes when they do.
This framework isn’t theory. It’s what I’ve used to help coaches like Classy Career Girl make strategic pivots with confidence, to guide natural product brands into scalable growth, and to rebuild the marketing measurement system for an international media nonprofit that needed a standardized system that worked for all of it’s sub-brands and the executive board so they could make the most impact with their donor dollars.
My background is in anthropology and linguistics, not data science or engineering. So when I teach this, I teach it in plain language. No jargon intimidation. No gatekeeping buzzwords. Just systems that give you clarity, so you can lead without guesswork.
Because I believe your business deserves to grow sustainably.
Your clients deserve more than manipulation disguised as marketing.
And you deserve to know, without a doubt, what’s working – and what’s not.
You’re not just here to post and pray.
You’re here to lead.
And I’m here to help you measure like it.
This isn’t about becoming a data expert or adding more complexity.
It’s about using what’s already there – your content, your traffic, your offers – and finally seeing the full picture.
You don’t need to track everything. Just the right things.
So you can spend less time guessing and more time creating impact.
The best marketing isn’t about chasing every trend — it’s about building an ecosystem that’s strategic, measurable, and sustainable for your real capacity.
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