Want to stop guessing and start growing?

In this 90-minute growth workshop, you’ll learn how to use Google Analytics 4 to pinpoint the exact strategies that are driving your success, and eliminate the ones that aren’t using customized marketing measurement.

Career coach who's happy she hired Ashley Clayton, a lead generation coach for coaches who uses marketing measurement to help coaching CEOs get leads on autopilot

How much time and money are you wasting on marketing that doesn't work?

Guessing your way through marketing decisions can drain your budget, limit your business growth, and eventually lead to burnout. Most coaching CEOs are investing time, money, and energy into their marketing without really knowing which efforts are bringing them their best clients.

According to a recent survey, 90% of coaches struggle to get enough leads and clients to sustain and grow their businesses. If you’re unsure which marketing efforts are bringing in leads, you’re not alone. Without that clarity, you could be wasting resources on strategies that aren’t delivering the success your business deserves.

Do any of these sound familiar? 

Coaching CEO spending time on marketing that isn't working while her son plays on a smartphone beside her.

If this feels like your reality, you’re not alone.

But it doesn’t have to be this way—I believe every coaching CEO deserves transparent, data-informed marketing strategies that empower you to confidently make the right decisions, eliminate guesswork, and achieve sustainable growth on autopilot.

Feeling Overwhelmed by “Data” or “Tech”? You’re Not Alone

Did you just feel like running when you heard “data” or thought about having to deal with tech? You’re not alone.

Many coaches feel the same way, especially when it comes to figuring out what’s really driving their business success. But did you know that you don’t need to be a tech expert to get real, actionable insights from your marketing?

In this workshop, I’ll meet you exactly where you are—whether you’re completely new to data or have some experience and want to get better. I keep things simple and explain any new terms in plain English, so you won’t be left feeling lost or overwhelmed. No matter your starting point, you’ll walk away with a clear understanding of what’s working in your marketing and how to apply that knowledge without the stress.

We all start as beginners. You deserve clarity without the headache, and that’s exactly what this workshop provides.

A six-figure coach listens in on the growth workshop and is happy because she finally understands how to implement marketing measurement in her business through google analytics 4

Discover the Proven Systems Behind
High-Performing Marketing Strategies

What if you had a clear view of exactly which marketing efforts are paying off—and could cut out the rest? This workshop will give you the tools and insights to do just that, helping you streamline your strategy and grow your business with confidence. 

Ashley Clayton, owner and founder of Iterateology, shares what six-figure coaches need to know what's working in their marketing.

Here’s what you’ll discover:

I’m Ashley Clayton, and I help six-figure coaching CEOs like you take the guesswork out of marketing to grow your business faster

I know how exhausting it feels to put your heart, time, and money into marketing, only to be left wondering why nothing’s working, leaving you questioning if you’ll ever see the results you’ve been working so hard for. It’s frustrating to invest so much into your business without clarity on which efforts are truly paying off, and it can make you feel stuck, constantly second-guessing your decisions.

With over a decade and a half of experience in marketing measurement and data strategy, I’ve helped six-figure coaches like you gain clarity and confidence in their marketing decisions. My customized approach ensures you see real results without the guesswork. You deserve to know what works to bring you your best clients on autopilot. I’ve helped others, and I can do the same for you.

Ashley Clayton is a marketing measurement expert who helps six-figure coaches generate leads on autopilot for their coaching businesses.

Get the Benefits of
Clear, Actionable Marketing Insights

Gain Clarity on What Works

With a customized marketing measurement system, you’ll know exactly which strategies are driving results, allowing you to focus on what’s most effective and eliminate wasted effort.

Streamline Your Strategy

With a strategic measurement plan, you’ll have a clear, actionable roadmap to save time and money, which means you can concentrate on the right areas for growth without guessing.

Increase Leads and Profitability

Through URL tracking and campaign optimization, you’ll know which marketing channels deliver the best results, helping you invest in the strategies that drive more leads and increase revenue.

Career coach relaxing at a coffee shop because she's not worried about where to get coaching clients with her lead generation for coaches strategy by Iterateology by following the 3 simple steps to growing her business.

Your Path to Growing Your Coaching Business in 3 Simple Steps

Step 1: Join the Grow with Google Analytics 4 Workshop for Coaches

Sign up and receive instant access to all the details. You’ll be ready to learn actionable strategies tailored to your coaching business.

Step 2: Apply Data-Driven Marketing to Your Business

Get clear, step-by-step guidance on building a measurement system and using data to improve your marketing efforts. You’ll walk away with actionable steps to optimize your marketing, regardless of if you choose to work with me beyond this workshop.

Step 3: Watch Your Business Grow

Implement what you’ve learned to gain clarity, make better decisions, and achieve sustainable growth. You’ll see real improvements in your marketing performance and business growth.

Unlock the Tools That Drive Real Results

Strategic Measurement Plan

You’ll have a clear and actionable roadmap for tracking the right data in GA4, which means you can confidently get the answers you need to make informed decisions and grow your business.

Customized Marketing Measurement Systems

You’ll gain clear insights into what’s driving your marketing success, allowing you to focus on the most effective strategies and eliminate wasted effort.

Data-Driven Marketing Strategy

You’ll make informed marketing decisions based on actual performance data, not guesswork, so you can confidently grow your business using strategies that are proven to work for you.

Tracking and Campaign Optimization Strategy

You’ll know which campaigns and channels are delivering the best results, ensuring your marketing spend is optimized, and every dollar is working to bring in leads and revenue.

Transparent, Data-Informed Decisions

You’ll eliminate guesswork and make strategic decisions with confidence, which means you’ll run your business more effectively and know exactly what’s working to achieve measurable success.

Performance Dashboards

You’ll easily access visual reports showing real-time marketing performance, so you can quickly spot what’s working and make adjustments without sifting through complex reports or drowning in data.

To get all of this and more

Exclusive Bonuses to Streamline
Your Marketing Strategy

This Google Analytics 4 Setup Toolkit has all the essentials coaches need to activate and improve the out-of-the-box measurement the platform provides.

Bonus #1
Google Analytics 4 Setup Toolkit

Get your Google Analytics 4 up and running smoothly with this all-in-one toolkit. It includes a setup checklist to ensure you’re tracking the right data, a GTM container template for enhanced out-of-the-box measurement, and step-by-step installation walkthrough videos. Whether you’re just getting started or optimizing your setup, this toolkit saves you time and frustration, making sure you capture the insights that matter most to your coaching business.

Marketing measurement dashboard designed to get you the answers you need to grow your coaching business to six-figures and beyond.

Bonus #2
Marketing Dashboard Template

Save time and get instant clarity on what’s working in your marketing with this customizable dashboard. Built to work seamlessly with Google Analytics 4 (GA4), the dashboard pulls key data into one easy-to-read place. Instead of sorting through multiple GA4 reports, you’ll see exactly which strategies are driving traffic, leads, and conversions—all at a glance. No more data overload—just quick, actionable insights that help you focus on what works and grow your coaching business confidently.
Marketing Measurement Workbook to help six-figure coaches measure what matters and grow their businesses by generating coaching leads effectively.

VIP Bonus
Measurement Strategy Workbook

This comprehensive workbook not only guides you through building a tailored marketing measurement strategy but also includes a Measurement Maturity Assessment to evaluate where your business stands and a UTM Strategy Planner to help you track the success of your campaigns. You’ll gain clarity on the key metrics to focus on, learn how to measure what’s driving your business growth, and set up a strategic plan that ensures you’re maximizing your marketing efforts.

Trusted By

Classy Career Girl International
Oklahoma Women in Technology
InnoTech Innovation and Technology Conferences and Events
Techlahoma
Google Women Tech Makers Ambassador

Watch the Grow with Google analytics 4 Workshop for Coaches on-demand

Ready to take the guesswork out of your marketing and grow your business with confidence? Here’s how you can get started:

On-Demand
Workshop Replay

$75
$ 60
  • Full access to the live 90-minute workshop
  • Access to the Replay
  • Bonus - GA4 Setup Toolkit - $47 value
  • Bonus - Marketing Performance Dashboard - $147 value
  • Walk away with clarity on knowing what’s driving your marketing success and actionable steps to grow your business. - Priceless

VIP Bonus
access + Replays

$150
$ 110
  • Everything in the Regular Workshop Access PLUS
  • Bonus VIP Implementation Session covering customer journey measurement strategy.
  • Bonus VIP Session covering how to leverage traffic tagging to get better and more actionable marketing data.
  • VIP Bonus - Measurement Strategy Workbook - $97 value
  • NEW! 1:1 Session for Feedback on Your Plan - $150 value
Best Value

Real Results from Real Coaches

Ashley helped Anna Runyan get more coaching leads by reaching #1 rank for keywords through her marketing measurement services.

“I was able to identify where our gaps were for marketing and how we could optimize the tasks our team was doing so we could save time and money. I highly recommend hiring her to help you set yourself up for success in your coaching business if you are having any tech or marketing questions.”

Anna Runyan, Classy Career Girl

Crystal Chantal of My Finance Spa appreciated getting actionable information on how to tag and track her marketing lead generation efforts for her business.

“I got a clear picture of the next steps and how it would benefit my business to take those steps. Ashley is amazing. I specifically liked her practical explanations that were relevant to my business. There’s no fluff.”

Crystal Chantal, My Finance Spa

Margi Reed talks about how Ashley helped her understand marketing measurement better so she knew where to focus her marketing to generate more leads for her business.

“I admired how she could take complex information and make it easy to understand. I’m excited to finally learn what those numbers mean and – best – how to interpret the data to edit my marketing. Looking forward to better engaging my market!”

Margi Reed

Annie B no longer feels intimidated by marketing data, thanks to Ashley Clayton's help.

“I no longer feel intimidated by the analytics side of my business. I know that I have a basic understanding of the analytics side. I feel that Ashley is really approachable and I know I could reach out to her for more information and guidance.”

Annie B

Frequently Asked Questions About
My Growth Workshops for Coaches

How do I know if this workshop is right for my coaching business?
If you’re a six-figure or multi-six-figure coach who wants to stop guessing about which marketing efforts are working and start making confident, data-informed decisions, this workshop is for you. It’s designed specifically for coaches like you who are ready to scale their business by focusing on the strategies that actually drive growth.

The VIP implementation sessions will be:

  • Friday, Oct 11th at 3 pm Eastern US
  • Monday, Oct 14 at 3 pm Eastern US 
No prior technical skills or experience with data is required. This workshop is built to meet you where you are, whether you’re new to using data in your marketing or have some experience but want to get better results. I break everything down into simple, actionable steps and explain any necessary terms in plain English.
Yes! If you can’t join the workshop live, you’ll still get access to a full replay. This way, you can watch it at your convenience and still benefit from all the insights and strategies shared during the session.
The actionable strategies you’ll learn in this workshop can be applied immediately to start seeing improvements. While the exact timeframe depends on your current setup and marketing efforts, most participants begin noticing clearer insights and more focused marketing decisions within a few weeks.
By giving you the tools to track and measure which marketing strategies are driving the best results, you’ll be able to invest your time and resources more effectively. This will help you attract more of the right clients by focusing on what works, instead of wasting time on random marketing efforts.
Absolutely! The workshop is designed for all skill levels, and I make sure that even if you’re not tech-savvy, you’ll have clear, easy-to-follow steps to implement what you learn. Plus, I’m always available to answer questions if you need extra support.

Unlike many free resources that only scratch the surface, this workshop dives deep into creating a data-driven marketing system specifically for coaches. I provide tailored strategies and hands-on guidance that are directly applicable to your coaching business, ensuring you walk away with actionable steps you can implement right away.

No, the workshop is platform-agnostic. While I do cover important tools like Google Analytics 4 and UTM tracking, the strategies you’ll learn can be applied regardless of the tools or platforms you’re using. The focus is on building a marketing system that works for you.
Absolutely! This workshop is designed to show you how to get the most out of every marketing dollar you spend. You’ll learn systems that hold your ad spend accountable for what’s coming in the door. Even if you’re not running ads and are focusing on organic reach, the strategies will still apply, helping you know exactly where to focus your efforts on social media to maximize results.
Due to the digital nature of this event and the fact that I’ll be revealing the strategies and approaches I use, there are no refunds. I’ve done my best to lay out everything you need to know on this page. If you still have further questions, please feel free to email me at ashley@iterateology.com or send me a DM on Instagram, and I’ll be happy to answer any questions there.

By helping you focus on the strategies that actually work, you’ll save time, energy, and money. This workshop is about giving you clarity and confidence, so you can stop engaging in random acts of marketing and feel more in control of your business without burning out.

You’ll be able to start implementing many of the strategies right away. The exact time depends on your current setup, but most participants find they can begin making meaningful changes in just a few hours of focused work.
Yes! Whether you’re new to data or have been using it for a while, this workshop will help you take your data-driven marketing to the next level. You’ll learn how to refine your measurement systems, uncover deeper insights, and make even more informed decisions to optimize your results.
During the workshop, you’ll have the chance to ask questions and get real-time feedback. If you choose the VIP tier, you’ll also receive additional implementation support and personalized reviews of your strategies after the workshop, ensuring you can apply everything with confidence.
Cover to the ultimate google analytics 4 guide for coaches

Free GA4 Guide

Want a clear picture of what’s working in your business?

Discover how to leverage data-informed marketing strategies powered by Google Analytics, and make smarter, more impactful decisions to grow your business.

Download now to start improving your business today!