If you never know what’s working, you’ll always feel behind.
You’ve been doing the work – showing up, launching, creating. But without a measurable system, it’s impossible to tell where things are clicking and where they’re leaking.
This workshop introduces the Measurable Marketing Ecosystem™, a practical framework to stop the guesswork and finally understand what’s moving the needle.
Workshop Dates – June 17th and 19th both sessions are at 3pm ET/12pm PT
Most marketing systems stop at how to measure traffic.
This one helps you understand where leads and purchases are actually coming from, so you can stop guessing, and start investing wisely.
A 2-part live workshop to help you stop guessing and start leading your marketing with clarity.
The Measurable Marketing Ecosystem™ Workshop is a focused, two-session experience designed to help service providers and coaches build a marketing system that actually grows with them. You’ll learn the 5-part Measurable Marketing Ecosystem™ – a framework you can use to evaluate what’s working, what’s missing, and what needs to change.
This isn’t another funnel or visibility training. It’s a strategic foundation for sustainable, data-informed growth.
Over two live sessions, you’ll learn the 5-part Measurable Marketing Ecosystem™, score your own system, and choose your next best step.
Day 1 lays the foundation. Day 2 gives you a menu of strategic deep dives, so you can focus on what matters most for your business right now.
Whether you want to fix your funnel, get clearer with your data, or build a smarter 90-day plan. I’ll meet you there.
Most trainings teach tactics. This one teaches the system that makes those tactics sustainable.
Because clarity doesn’t come from more marketing. It comes from a better way to measure what you’re already doing.
Most platforms reward attention, not traction for you, the business owner. Most strategies reward effort and output, not clarity on where your results are coming from.
If your marketing strategy falls apart the moment you stop posting, it was never really a system; it was a cycle of short-term survival.
That’s why so many smart, service-driven business owners like you feel like they’re doing everything right, but still aren’t getting the results they expected.
And conversations fall flat when only one side is speaking.
If you’re publishing, posting, launching – but not listening – your marketing will always feel one-sided, awkward, and exhausting.
Measurement is what lets you listen.
It’s how you “hear” what content resonates, what paths people are actually taking, and where they’re quietly slipping away. I believe measurement is a stewardship tool, not a performance score.
When done well, measurement becomes your map – not just to visibility, but to understanding.
Measurement isn’t about turning yourself into a robot or checking every metric twice. It’s about building a system that helps you listen – to your marketing, to your audience, and to your capacity.
Because good strategy honors your energy.
Smart measurement protects it.
And when you have a system that tells the truth, you don’t have to push harder. You just make better decisions.
If your strategy resets every launch, or if your numbers still leave you second-guessing, it’s not because you’ve failed.
It’s because no one gave you a system that gets smarter every month.
The most sustainable businesses aren’t the ones that shout the loudest. They’re the ones that know how to listen, evolve, and lead with intention.
The problem with most funnels? They’re designed to run once, not get better over time.
The Measurable Marketing Ecosystem™ Framework is different.
It’s not just a teaching framework. It’s the actual system I’ve built and refined over a decade of work with digital business owners, startups, and global nonprofits.
It walks you through five core stages that help you track what matters, act with intention, and build a strategy that evolves:
When it comes to marketing measurement, most people jump straight to optimizing what they can see—usually traffic or conversions. But what they’re missing is the full picture: How are people actually moving through your ecosystem?
That’s where the ACT Framework comes in:
This framework helps you quickly map and score your actual customer journeys, so you’re not just tracking what happened – you’re understanding why it happened.
But ACT is only one piece of a larger system. Inside the Measurable Marketing Ecosystem™, I use this model and others to help you shift from reactive reporting to proactive leadership.
Because the goal isn’t just to know how that last $1,000 in ad spend performed.
It’s to predict what your next $1,000 investment will do – based on what’s normal for your ecosystem, not an industry average that never fit your audience in the first place.
That’s the power of measurement as a cycle, not a monthly chore.
It’s not about retroactive reporting. It’s about building real strategic foresight.
This isn’t just a concept I teach in workshops. It’s the backbone of the exact system I’ve used to build out high-impact measurement strategies for everyone from local businesses and online educators to a global nonprofit with dozens of sub-brands and millions of monthly viewers.
From Classy Career Girl to a natural skincare brand, from a US-based print shop to an international nonprofit’s global media ecosystem – this framework works because it adapts to your business, your audience, and your goals.
No matter the business model, the core problem is the same: scattered systems, unclear performance, and reactive strategy.
That’s why this cycle exists. It gives you a clear, repeatable structure to track, refine, and grow your marketing with confidence.
And it’s exactly what you’ll learn in this workshop.
I believe your marketing should work for you, not the other way around.
You shouldn’t need a degree in data science, a massive team, or a funnel “optimized” within an inch of its humanity just to figure out what’s working.
You shouldn’t feel like you’re drowning in dashboards that tell you everything except what you need to know.
You shouldn’t be guessing where your time, money, or message is going.
I created the Measurable Marketing Ecosystem™ because I’ve lived that chaos – from inside startups, agencies, and global nonprofits. I’ve seen what happens when the wrong metrics get all the attention. I’ve seen smart CEOs spiral into burnout because they didn’t have a system that could listen back.
And I’ve seen what changes when they do.
This framework isn’t theory. It’s what I’ve used to help coaches like Classy Career Girl make strategic pivots with confidence, to guide natural product brands into scalable growth, and to rebuild the marketing measurement system for an international media nonprofit that needed a standardized system that worked for all of it’s sub-brands and the executive board so they could make the most impact with their donor dollars.
My background is in anthropology and linguistics, not data science or engineering. So when I teach this, I teach it in plain language. No jargon intimidation. No gatekeeping buzzwords. Just systems that give you clarity, so you can lead without guesswork.
Because I believe your business deserves to grow sustainably.
Your clients deserve more than manipulation disguised as marketing.
And you deserve to know, without a doubt, what’s working – and what’s not.
You’re not just here to post and pray.
You’re here to lead.
And I’m here to help you measure like it.
In this live session, I’ll go over the Measurable Marketing Ecosystem™ framework with deeper dives into each of the five parts and how they all work together. I’ll help you get a jumpstart on the Foundations part by providing a mini-training on the ACT framework and walk you through how to score your ecosystem based on this framework.
In this live session, we’ll build on the insights from your ecosystem scoring and walk through real-world strategies to help you prioritize what comes next. The live attendees group will choose which parts of the framework we’ll go deeper on – including measurement-focused audits, strategic action planning, or examples from GA4 and Looker Studio to show how good implementation works in practice. You’ll walk away with a focused 90-day plan that’s shaped by your ecosystem – not someone else’s funnel template.
In addition to the time allowed on the live sessions for open Q&A, there will be opportunities to submit your questions if you’re not able to attend live. You’ll also be able to attend future sessions of this workshop for free so you can continue to build your skills over time.
“I was able to identify where our gaps were for marketing and how we could optimize the tasks our team was doing so we could save time and money. I highly recommend hiring her to help you set yourself up for success in your coaching business if you are having any tech or marketing questions.”
“I got a clear picture of the next steps and how it would benefit my business to take those steps. Ashley is amazing. I specifically liked her practical explanations that were relevant to my business. There’s no fluff.”
“I admired how she could take complex information and make it easy to understand. I’m excited to finally learn what those numbers mean and – best – how to interpret the data to edit my marketing. Looking forward to better engaging my market!”
“I no longer feel intimidated by the analytics side of my business. I know that I have a basic understanding of the analytics side. I feel that Ashley is really approachable and I know I could reach out to her for more information and guidance.”
This workshop is for service providers and coaches who want to make better marketing decisions – without drowning in data or copying another “proven” formula.
You don’t need to be great with numbers.
You just need to be ready to stop guessing.
This workshop won’t hand you a finished funnel or tell you what trend to follow next.
It will give you a system that shows you where to focus – and how to lead with clarity.
Early bird rate available until May 31st, 2025. Includes lifetime replay access and all future workshop versions.
You don’t need more noise. You need a system that listens.
This isn’t about becoming a data expert or adding more complexity.
It’s about using what’s already there – your content, your traffic, your offers – and finally seeing the full picture.
You don’t need to track everything. Just the right things.
So you can spend less time guessing and more time creating impact.
Session 1 – Tuesday, June 17th 3pm ET/12pm PT
Session 2 – Thursday, June 17th 3pm ET/12pm PT
Each session runs approximately 75-90 minutes with time for live Q&A and no pitching.
Links to attend the live sessions, replays, and supporting materials will be available inside your private course portal.
Can’t make it live? No problem.
Your registration includes lifetime access to all replays and any future live sessions for this workshop.
Because the best marketing is strategic, intentional, measurable, and aligned with your capacity as a busy coaching CEO.
What to Expect from this newsletter:
Fill out the form below to get smarter marketing strategies straight to your inbox.
© All rights reserved 2020-25 Iterateology LLC | Designed and Developed by Iterateology
Free Lead Generation Guide
Get the secrets to getting more clients with this simple guide answering the top 10 questions coaches ask about getting leads with easy-to-follow steps and expert tips. Learn how to attract and convert leads, boost your marketing, and grow your client base.
Download now to start improving your business today!
